Digidesign Debuts ICON Integrated Console Environment

Total audio production solution features new D-Control tactile work surface, Pro Tools|HD Accel system, and extensive I/O options

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NAB 2004, Las Vegas (Booth #SL4761) – April 18, 2004 – Digidesign, a division of Avid Technology, Inc. (NASDAQ: AVID), today announced the availability of ICON, an integrated audio production environment featuring the all-new D-Control™ tactile work surface, the Pro Tools|HD® Accel system as its core DSP engine, and modular Digidesign Pro Tools|HD audio interfaces for analog and digital I/O. ICON will be available for demonstration by appointment soon at Audio Intervisual Design in Hollywood.

The first truly integrated solution of its kind, ICON consolidates the recording, editing, processing, and mixing functions in an automated, customizable system that can be instantly reconfigured to accommodate even the most complex session changes. Its unprecedented power and flexibility make ICON a breakthrough for owners of audio post houses, music facilities, and private recording studios who are interested in implementing a seamless workflow across the entire production process.

“ICON is the result of a long-term collaboration between Digidesign and leaders in the audio mixing community to develop a product that addresses the needs of music, film, broadcast, and multimedia professionals,” said Dave Lebolt, Digidesign general manager. “This effort has allowed us to offer the only system in the industry that combines all the advantages of a large-format digital console with true ‘from-the-ground-up’ connectivity to the leading digital audio workstation. We’re confident that, with ICON, we’ll help drive a large segment of the audio production community into a future of digital mixing that fully integrates computer-based tools with powerful, dependable, and versatile tactile control.”

As the mixing centerpiece of the ICON system, the D-Control work surface features built-in 7.1-channel panning, touch-sensitive controls, a wide range of visual mixing feedback, a dedicated center section, per-channel control over all processing and routing functions, global automation capabilities, full studio and control room monitoring, and a modular architecture that allows users to add fader banks to the core system. Other features of ICON include expandable analog and digital I/O, integrated remote mic preamps, industry-leading Development Partner effects processing plug-ins and software options, seamless Avid picture support, and comprehensive synchronization and machine-control options.

For more information on ICON or Digidesign’s other products and services, please visit www.digidesign.com or contact Audio Intervisual Design, your full-line Digidesign dealer.

About Digidesign

Digidesign, a division of Avid Technology, Inc., is the world’s leading manufacturer of digital audio production systems, and the winner of the 2001 Technical Grammy® Award and 2003 Academy Award® of Merit (Oscar® statuette) for the design, development, and implementation of the Pro Tools® digital audio workstation. The company is the exclusive distributor of the Focusrite hardware and software product lines in North and Latin America. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in more than 40 countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. For more information, visit www.digidesign.com.

About Audio Intervisual Design

Audio Intervisual Design builds a complete range of professional video, film and audio systems, including powerful Digidesign ProTools-based digital audio workstations. Complete systems, including the new ICON integrated console, are available for demonstration by appointment at their Hollywood offices. For over 20 years, Audio Intervisual Design has been a reseller, integrator, and consultant to Production and Post-Production professionals in the Television, Motion-Picture, and Recording industies. Email us today or call (323) 845-1155 so we can discuss your questions and specific needs, arrange a demonstration, and customize a system for you.