Bella Corporation introduces Hybrid Editing Keyboards and expands lineup

Burbank, CA (April 16, 2004) — Bella Corporation, a leading supplier of digital video solutions, today announced the introduction of the world’s first series of editing keyboards with built-in Hybrid Technology, providing the flexibility of using the same keyboard on both Windows and Macintosh computers.

This new technology has been integrated into their award-winning editing keyboards: the DV Keyboard designed for consumer users, and the Professional Series, targeted towards broadcast professionals. The patented keyboards boast an integrated jog/shuttle controller and work with leading video applications including Apple Final Cut Pro, Avid Xpress Pro, Adobe Premiere Pro, Sony Vegas, and many others. The keyboards can also be used as standard keyboards, enhancing applications such as Microsoft Word, Excel, Internet Explorer and others.

Sophisticated New Look

Both the DV Keyboard and Professional Series have been updated with a sophisticated new look, featuring a jet black design with a contrasting metallic silver finish. Other improvements to the keyboards include multiple jog wheel indentations for better media control.

New Advantage Series Keyboards with Hybrid Technology

Bella also announced its new Advantage Series of video editing keyboards. Also incorporating the company's hybrid technology, the keyboards feature color and icon coded keycaps in a solid yet affordable package.

DV Keyboard Now Includes Choice of free Sticker Set

Editors and consumers will become more efficient and learn their favorite editing application in less time with the included shortcut sticker sets. The new black and silver DV Keyboards come with a high-quality sticker set for Pinnacle Studio, Sony Screenblast Movie Studio and Apple Final Cut Express. US customers can also get one additional sticker set free (via mail-in rebate) for Adobe Premiere Pro, Avid Xpress Pro and Xpress DV, Pinnacle Liquid & Edition products, or Sony Vegas.

Keycaps kit for Sony Vegas & Pinnacle Liquid Edition

Due to the growing popularity of Sony Vegas and Pinnacle Liquid Edition editing programs Bella Corporation is announcing the availability of color-coded keycaps upgrade kits for these applications. Both the existing blue color DV Keyboard (model 1101) and the new black and silver DV Keyboards (model 4100) may be upgraded to a Professional Series keyboard with these keycap kits.

To Be Shown At NAB 2004

The new series of products will be shown for the first time at Bella Corporation’s booth # SL1086 on April 19th at the NAB (National Association of Broadcasters) 2004 Convention in Las Vegas, Nevada. Further details of the product line as well as price and availability will be announced at that time.

About Bella Corporation

Bella Corporation is focused on designing and producing innovative products for the consumer and broadcast video markets, and currently markets the highly successful EZ Keyboard series of editing keyboards. The company is headquartered in Burbank, California. For more information about Bella Corporation, please visit www.Bella-USA.com, or contact Audio Intervisual Design.

About Audio Intervisual Design

Audio Intervisual Design builds a complete range of professional video, film and audio workstations, including powerful realtime NLE systems featuring Bella workflow-enhancing keyboards. Complete systems are available for demonstration by appointment at their Hollywood offices. For over 20 years, Audio Intervisual Design has been a reseller, integrator, and consultant to Production and Post-Production professionals in the Television, Motion-Picture, and Recording industies. Email us today or call (323) 845-1155 so we can discuss your questions and specific needs, arrange a demonstration, and customize a system for you.