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Truth and Consequences in Digital Video Production
A discussion of the technical differences between formats in video
production with real examples and advice on treating and converting
your footage for delivery
Location:
Audio Intervisual Design, 1155 N. La
Brea Ave., West Hollywood, CA 90038 (Map
& Directions)
Times:
Thursday August 12, 2004 1:30 PM - 4:30 PM (Register
this time)
Overview
Video professionals today face a greater variety of video formats
than ever before and are bombarded with technical jargon: 4:2:2,
4:1:1, 4:4:4, RGB, YUV, interlacing, fields and frames, DCT, MPEG,
JPEG, I-frames, 8-bit, 10-bit, 16-bit . The quality of your finished
product and ultimately the success of your business depend on understanding
these technologies and how they impact your work. Don’t be
a victim – get informed and take control.
What you will Learn
- Differences between RGB, Component YUV/YPbPr, Y/C (S-video),
& Composite
- What 4:2:2, 4:1:2, 4:2:0, 4:4:4, and x:x:x:4 mean
- What are 480i/480p, 1080i, 720p, 24p, fields/frames, interlaced/non-interlaced
- How DV, MPEG2 (DVD video), DV50, PhotoJPEG, Digital Betacam,
HDCAM, and the new HDV formats achieve their compression and what
gets lost
- Differences in quality between 10-bit uncompressed and 8-bit
- Advantage of editing DV or other compressed video on uncompressed
systems
- How Final Cut Pro, Combustion, and other applications deal with
all these different formats and conversions between them
- Ways to treat your video to be more film-like, have less artifacts
using Magic Bullet Suite
- Real examples of video processed through the various formats
with analysis of impact on quality, including upconversion of
DV and SD to HD and 2K resolution
Featured Solutions
- Apple PowerMac and Mac OS X
- Apple Final Cut Pro 4
- AJA Kona HD
- Red Giant Magic Bullet Suite HD
- Discreet Combustion 3
- JVC DTV high definition broadcast monitors
- JVC D-ILA high definition projection
Who Should Attend
Video editors, compositors, animators, compressionists, colorists,
cinematographers, filmmakers, producers, or any video professional
who want to know more about quality control, processing, and mastering
your digital video for output to film or broadcast.
About Audio Intervisual Design
Audio Intervisual Design sells and supports a complete range of
high definition and standard defintion video editing systems, digital
audio workstations, and virtually all other types of professional
audio, video and film products. They maintain complete systems available
for demonstration by appointment at their Hollywood
offices. For over 20 years, Audio Intervisual Design has been
a reseller, integrator, and consultant to Production and Post-Production
professionals in the Television, Motion-Picture, and Recording industies.
Email us today or call (323)
845-1155 so we can discuss your questions and specific needs, arrange
a demonstration, and customize a system for you.
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